Independent retailers in Newark on Trent have clubbed together under the auspices of Totally Locally Newark to develop their own app. Funded in part by the Portas Pilot fund set up by retail guru ‘Marry Portas’ and developed by web and app specialists Bazzoo the app aims to help them compete against online shops and the internet.
The retail app enables shops to register for FREE, they just log on and enter an offer. Shoppers can be as imaginative as they wish and there are hundred of different mechanics that they can use. The aim is to generate incremental business, thefore some target quieter times of day, others put on offers to drive weight of purchase or build loyalty.
There is a useful directory listing shops by category eg Homeware and Gifts, Food & Drink etc. Details are given of the shop and there are instructions on how to find its location.
Consumers can easily download offers and they are emailed a simple code which they use in-store to claim their offer.